Seasoned mortgage leader driving growth at First Alliance Home Mortgage as SVP of Inside Sales. Leveraging 17+ years in consumer direct financial services to optimize loan operations, sales training, and team performance. Expertise spans VA, FHA, Conventional, Non-QM, and Reverse Mortgage lending, coupled with deep knowledge of mortgage regulations and capital markets. Proven ability to scale operations, improve bottom lines, and implement effective consumer direct marketing strategies. Dedicated to coaching and empowering teams to exceed expectations and provide outstanding customer service.